Cultural Intelligence Matters in Tourism and Hospitality in Rwanda

Understanding and attending to your customers needs is the only way you could show you care about your customers. Unfortunately speaking the same language and trying to be nice might not help you to assist your customer as you want.  Lack of cultural familiarity could lead to miscommunication, customer dissatisfaction, complaints and distrust which could result in business backlash. 

With visit Rwanda Campaign,  Rwanda will be receiving a lot more tourists from diverse cultural backgrounds which makes cultural intelligence training not only important but also imperative to the hospitality and tourism businesses to effectively relate and take care of multicultural customers. Cultural intelligence training  will help hospitality and tourism staff to  understand who they are in relation to the rest of the World, how their cultural values and behavior are perceived,  interpreted by people from other cultures and the effects some of their cultural behaviors could have on the customers from different cultural backgrounds. 

Impact Route mission is to bridge cultural gaps and enable people to leverage their full potential in multicultural environments.  Get in touch to schedule a training!

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